What would be the key “selling” points you would use to convince top management to fund the project?

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I hope you enjoyed reading the first two chapters of the textbook. It is a very practical textbook with very good points for those of you who are interested in business intelligence projects/ consulting. Ralph Kimball has been around for many years, and he’s one of the “forefathers” of data-warehousing. The first two chapters give a good overview of the overarching project plan (the Kimball “lifecycle”) and the things that need to be done in order to “sell” the project and initiate it. This is not the only approach, but we will stick to it in this course.
Now, consider your work environment (the organization you work in, or have worked in; or an organization with which you are familiar if you have no work experience) and imagine you want to start a business intelligence project that focuses on one of the key processes your organization is interested in, and which is not covered by existing BI solutions, if any (sales, service, inventory, etc.).
Please address the following points in a post:
1. Which process will you focus on? why (and why not others)?
2. How would you approach this task? please explain.
3. What are the challenges you may face if you want to initiate such a project?
4. What would be the key “selling” points you would use to convince top management to fund the project?
1). Please read the first two chapters of the textbook.
2). For the work environment, pretend you have no working experience, and the topic should be based on an organization you are familiar with.

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